Augustinus Bader: the making of a cult skincare phenomenon

How is stem cell technology changing the skincare industry? It’s the question at the heart of the fourth instalment of Brains of Wellbeing + Beauty, the series where we sit down with the scientists, entrepreneurs, innovators and disrupters powering the $5.6tn wellness industry.

Since launching The Rich Cream in 2018, skincare brand Augustinus Bader has enjoyed a meteoric rise and become a billion-dollar cult brand beloved by Brad Pitt, Naomi Campbell and Courteney Cox. Here, HTSI contributing editor Nicola Moulton speaks with Professor Bader (who famously uses the cream before shaving) and his co-founder and CEO Charles Rosier about adapting the brand for different markets, the radical prospect of constantly embracing scientific innovation in the formula, and learning together on the job. “If there’s unity, there’s always victory,” says the duo.