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How to Lead

A weekly guide to the challenges of leadership
The How to Lead interview illuminates the personalities of high-profile leaders by focusing on the issues they have faced - from fending off a hostile bid or turning round a troubled organisation, to changing corporate culture or tackling an unexpected crisis. The FT's leading business writers describe the successes and setbacks, the mistakes leaders made and the wider practical lessons they learnt along the way.

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  • Sunday, 10 January, 2021
    InterviewLeadership
    The tech chief who put diversity at the heart of her group

    Ashwini Asokan admits enforcing a 50-50 gender policy was challenging but it is ‘ridiculous’ to think a pipeline of women in tech does not exist

  • Sunday, 3 January, 2021
    FT SeriesLeading in a crisis
    Crisis managing the travel industry through its most difficult year

    The chief of the World Travel and Tourism Council fosters a co-ordinated response to the sector’s coronavirus fallout

  • Sunday, 20 December, 2020
    3M Co
    A CEO’s challenge to meet stratospheric demand

    3M’s Mike Roman acted quickly when his company’s N95 face masks became the world’s most in-demand item

  • Sunday, 13 December, 2020
    Technology sector
    How to launch a coronavirus app in one week

    As Covid-19 cases started mounting in Uruguay, a software developer took on the challenge of his career

  • Sunday, 6 December, 2020
    InterviewWork & Careers
    Jean-Paul Agon: L’Oréal has a ‘culture that’s not to everyone’s liking’ 

    Outgoing chief of the giant cosmetics group on its demands on staff — and why it has yet to appoint a female CEO

  • Sunday, 29 November, 2020
    FT SeriesLeading in a crisis
    Voice of British science fights for future of UK research

    Nobel Prize winner Venki Ramakrishnan was focused on Brexit’s impact on the sector, and then Covid-19 hit

  • Sunday, 22 November, 2020
    FT SeriesLeading in a crisis
    Henkel’s chief on guarding family spirit in a global group

    As the pandemic struck, CEO Carsten Knobel was planning for the long term and reassured employees their jobs were safe

  • Sunday, 15 November, 2020
    InterviewWork & Careers
    Futu’s Leaf Hua Li: ‘We leveraged technology to change the landscape’

    The Chinese entrepreneur’s frustrations with traditional brokerages led him to set up his own firm

  • Sunday, 8 November, 2020
    FT SeriesLeading in a crisis
    A leader’s fight to save lives — and her fundraising

    Facing a £160m income drop during 2020, Cancer Research UK’s Michelle Mitchell made tough choices

  • Promoted Content
  • Sunday, 1 November, 2020
    InterviewWork & Careers
    An investor’s ‘prosperity’ vision for Honduras

    Erick Brimen is confident his investment group and the private sector can help poor countries thrive

  • Sunday, 25 October, 2020
    InterviewWork & Careers
    Steve Vamos: ‘The toughest choices are between bad and badder’

    Head of accountancy software group Xero strives to create environment where staff do ‘great work’

  • Sunday, 18 October, 2020
    FT SeriesLeading in a crisis
    Sergio Ermotti: ‘My best decision was not to follow consensus’

    The UBS chief executive reflects on nine challenging years heading the Swiss bank

  • Sunday, 11 October, 2020
    InterviewWork & Careers
    Richard Tang: Zen and the art of internet maintenance

    The Rochdale internet pioneer wants to become a true challenger to the big guns of broadband

  • Thursday, 1 October, 2020
    FT SeriesLeading in a crisis
    Sara Nelson: the union boss fighting to ‘put workers first’

    The Association of Flight Attendants president on protecting members as thousands of airline lay-offs loom

  • Sunday, 27 September, 2020
    InterviewLeadership
    Property investor Ric Lewis: ‘Nobody wants to work with people they don’t like’

    The boss of Tristan Capital on creating a trust culture at work and funding scholarships for black students

  • Sunday, 20 September, 2020
    InterviewLeadership
    Implementing a radical strategy at Red Bull’s football teams

    Ralf Rangnick’s eight-year tenure involved promoting youth and adopting a risky, attacking game

  • Sunday, 13 September, 2020
    Leadership
    Transforming an electronics group

    Philips’ Frans van Houten is breaking up a venerable conglomerate and focusing on health tech

  • Sunday, 6 September, 2020
    FT SeriesLeading in a crisis
    The challenges of moving a business out of crisis mode

    Julie Sweet is impatient to take Accenture back to ‘normality’ and emerge stronger from the pandemic

  • Sunday, 30 August, 2020
    FT SeriesLeading in a crisis
    Bringing crisis management ideas to the oldest US business school

    Wharton School’s first female, and first African-American dean on her plans for its future

  • Sunday, 23 August, 2020
    InterviewLeadership
    What does a still-young former BT chief do next?

    After leaving the telecoms group, Gavin Patterson joined Silicon Valley’s Salesforce — and is ready to learn

  • Sunday, 16 August, 2020
    InterviewWork & Careers
    ‘Tough love’ and mediation help secure Formula One dominance

    Toto Wolff shook up the Mercedes racing team after convincing Daimler to commit more resources

  • Sunday, 9 August, 2020
    InterviewWork & Careers
    Building an extensive intelligence network to know your markets

    Mitsubishi’s Takehiko Kakiuchi says the pandemic has forced Japanese companies to modernise their business practices

  • Sunday, 2 August, 2020
    FT SeriesLeading in a crisis
    The challenge of turning a crisis into an advantage

    Andi Owen overcame opposition to her Covid-19 response and is now redefining the office furnishings group

  • Sunday, 26 July, 2020
    FT SeriesLeading in a crisis
    Driving the industry effort to fight Covid-19

    Veteran engineer Dick Elsy led the consortium that delivered 13,000 ventilators in a tight timeframe

  • Sunday, 19 July, 2020
    FT SeriesLeading in a crisis
    Transforming a small pathology lab into a $1bn business

    Ameera Shah was about to take a break from running her company when coronavirus struck

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