Podcast: how to publish your business book
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In this podcast, FT management editor Andrew Hill discusses how aspiring writers can bring a business book proposal to publication. He is joined by Georgina Laycock, publisher for non-fiction at John Murray; Joel Rickett, incoming managing director at Ebury and a Bracken Bower Prize judge; and Jonathan Conway, whose London-based literary agency specialises in non-fiction.
They share ideas on how an unknown author should approach literary agents and talk about what makes a book proposal stand out.
The panel are joined by Andrew Leon Hanna, winner of the 2018 Bracken Bower prize for young authors, and his co-finalists, Christian Busch and Piyumi Kapugeekiyana. Mr Leon Hanna’s £15,000 award will go towards developing his winning book proposal, Twenty-Five Million Sparks, exploring how entrepreneurial ideas emerge from refugee communities.
The Bracken Bower Prize is backed by the Financial Times and McKinsey &Company, and the 2019 award will open for entries in the spring.