Accessibility helpSkip to navigationSkip to contentSkip to footer

Cookies on FT Sites

We use cookies and other data for a number of reasons, such as keeping FT Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used.

Accept cookies
Manage cookies
  • Sign In
  • Subscribe
Open side navigation menuOpen search bar
Financial Times
SubscribeSign InmyFT
  • Home
  • World
    Sections
    • World Home
    • Global Economy
    • UK
    • US
    • China
    • Africa
    • Asia Pacific
    • Emerging Markets
    • Europe
    • War in Ukraine
    • Americas
    • Middle East & North Africa
    • Australia & NZ
    Most Read
    • EU plans to relax curbs on tax credits in response to ‘toxic’ US subsidies
    • Washington halts licences for US companies to export to Huawei
    • German economy shrinks as soaring energy costs pinch demand
    • Jair Bolsonaro seeks six-month US tourist visa to extend Florida stay
    • Black box economics: Russia’s internal struggle over classified financial data
  • US
    Sections
    • US Home
    • US Economy
    • US Companies
    • US Politics & Policy
    Most Read
    • Companies
      Sections
      • Companies Home
      • Energy
      • Financials
      • Health
      • Industrials
      • Media
      • Professional Services
      • Retail & Consumer
      • Tech Sector
      • Telecoms
      • Transport
      Most Read
      • Abu Dhabi’s IHC to invest $400mn in Adani share sale
      • Goldman transferred privately held Russian assets to former employees
      • Blackstone steps up tenant evictions in US with eye on boosting returns
      • J&J blocked from using bankruptcy to resolve talcum powder lawsuits
      • EY came close to uncovering Wirecard fraud in 2016
    • Tech
    • Markets
      Sections
      • Markets Home
      • Alphaville
      • Markets Data
      • Cryptofinance
      • Capital Markets
      • Commodities
      • Currencies
      • Equities
      • Fund Management
      • Trading
      • Moral Money
      • ETF Hub
      Most Read
      • Central banks set to lift interest rates to 15-year highs as investor jitters grow
      • Live news updates from January 30: Unilever appoints new CEO,
      • What China’s reopening means for markets
      • Twitter makes first $300mn interest payment after Musk buyout
      • BP cuts long-term forecast for oil and gas demand
    • Climate
    • Opinion
      Sections
      • Opinion Home
      • Columnists
      • The FT View
      • The Big Read
      • Lex
      • Obituaries
      • Letters
      Most Read
      • The world is not ready for the long grind to come
      • The real cost of shadow work
      • How the war in Ukraine met the culture wars
      • Barclays, Venkat and the ghost of Edward Bramson
      • Zahawi affair raises doubts over Sunak’s ruthlessness
    • Work & Careers
      Sections
      • Work & Careers Home
      • Business School Rankings
      • Business Education
      • Entrepreneurship
      • Recruitment
      • Business Books
      • Business Travel
      Most Read
      • Shoshana Zuboff: ‘Privacy has been extinguished. It is now a zombie’
      • A new generation refuses to keep quiet on age discrimination at work
    • Life & Arts
      Sections
      • Life & Arts Home
      • Arts
      • Books
      • Food & Drink
      • FT Magazine
      • House & Home
      • Style
      • Travel
      • FT Globetrotter
      Most Read
      • Why I’m only buying five new things in 2023
      • Deep snow and dumplings: heli-skiing in Georgia
      • How London’s property market became an inheritocracy
      • Putin vs the West TV review — world leaders face up to failures to stop Russian aggression
      • Russian radio host Alexei Venediktov: ‘We didn’t hear the sound of army boots marching’
    • HTSI
    MenuSearch
    • Home
    • World
    • US
    • Companies
    • Tech
    • Markets
    • Climate
    • Opinion
    • Work & Careers
    • Life & Arts
    • HTSI
    Financial Times
    SubscribeSign In

    Adidas AG

    Add to myFT Digest

    Add this topic to your myFT Digest for news straight to your inbox

    • Friday, 23 December, 2022
      News in-depth
      Fear, misfortune and Kanye West: how Adidas lost its lustre

      German sportswear giant is reeling from a triple whammy of crises as it awaits its new chief

    • Wednesday, 30 November, 2022
      Top Adidas executive rebuked in ‘final warning’ over comments on diversity

      Chief sales officer Roland Auschel received a bigger bonus even after compliance investigation

    • Sunday, 27 November, 2022
      Football
      How cricket-crazy Pakistan became a major football factory

      ‘It’s not our favourite sport, but it’s good business,’ say the country’s soccer entrepreneurs

    • Thursday, 24 November, 2022
      Adidas to launch probe into claims about Kanye West playing pornography to staff

      Decision comes after a top shareholder demanded clarity about alleged incidents

    • Tuesday, 8 November, 2022
      Bjørn Gulden confirmed as Adidas chief executive

      World’s second-largest sportswear brand poaches rival boss from Puma

    • Friday, 4 November, 2022
      Adidas in talks to poach Puma chief Bjørn Gulden

      Gulden announced surprise departure from Puma on Friday

    • Tuesday, 1 November, 2022
      Lex
      Adidas/fantasy M&A: Yeezy would make buyout groups queasy Premium content

      Only the boldest buyout fund would back a bid at present

    • Saturday, 29 October, 2022
      Sport
      Adidas ditches Ye, but not all its problems Premium content

      F1 game-changer, the billionaire who’s avoiding football, women’s sport steals the show, and more.

    • Friday, 28 October, 2022
      Alex Barker
      Kanye: the tightrope of celebrity endorsements for brands

      Big companies are damaged when their famous partner implodes, but they survive and move on

    • Wednesday, 26 October, 2022
      Due Diligence
      ‘The greatest innovation in the history of bankruptcy’ Premium content

      Plus, how Adidas finally broke its ties with Kanye West after his anti-Semitic remarks; and the latest on a Hollywood merger gone somewhat wrong

    • Tuesday, 25 October, 2022
      Adidas ends tie-up with Kanye West after anti-Semitic remarks

      German group warns net profits will be up to €250mn lower following decision

    • Friday, 21 October, 2022
      Adidas shares tumble after second profit warning in three months

      German sportswear group hit by lower than expected sales

    • Thursday, 15 September, 2022
      Axel Springer SE
      Axel Springer boss was landlord to Adidas during campaign against sports brand

      Mathias Döpfner orchestrated stories against company for pausing rents without disclosing his interest

    • Tuesday, 23 August, 2022
      Lex
      Adidas/Rørsted: challenge from Chinese brands is an obstacle to getting back on track Premium content

      The German group’s chief insists that the overwhelming problem is China’s lockdowns

    • Monday, 22 August, 2022
      Adidas to change CEO early as it battles China slowdown

      German sportswear group will replace Kasper Rørsted in 2023, three years before his contract is up

    • Friday, 6 May, 2022
      Adidas cuts guidance as China lockdowns bite

      Quarterly sales slide amid supply chain disruption, store closures and rising costs

    • Tuesday, 8 March, 2022
      Adidas replaces China chief as sales suffer after consumer boycott over Xinjiang

      Sportswear brand loses market share to local rivals after nationalist backlash

    • Monday, 8 November, 2021
      Adidas asks employees to share personal data in diversity push

      Sportswear maker’s move to track data follows staff protests over racial inequality

    • Thursday, 12 August, 2021
      Mergers & Acquisitions
      Adidas sells Reebok for up to €2.1bn to Authentic Brands

      Deal draws line under ill-fated acquisition of US brand by German sportswear group

    • Thursday, 5 August, 2021
      Pandemic supply chain problems could cost Adidas €500m in sales this year

      World’s largest sportswear maker increases full-year guidance despite production shortages

    • Monday, 26 July, 2021
      LexPersonal & Household Goods
      Nike/Adidas: no Yeezy way out of Vietnam Premium content
    • Tuesday, 23 March, 2021
      Adidas prepares to take on North Face in outdoor foray

      German sportswear group seeks to capitalise on rising popularity of hiking and skiing

    • Wednesday, 10 March, 2021
      Adidas aims to cut out retailers in renewed push for growth

      Sportswear maker vows to double shareholder payouts as it seeks to boost profits through direct sales

    • Monday, 14 December, 2020
      Adidas earmarks underperforming Reebok for potential sale

      German group assessing options for US brand acquired in $3.8bn deal to take on Nike

    • Tuesday, 10 November, 2020
      Adidas replaces €3bn government-backed emergency loan

      Move gives German sportswear group the option of resuming dividend payments

    Previous page You are on page 1 Next page

    Useful links

    Support

    View Site TipsHelp CentreContact UsAbout UsAccessibilitymyFT TourCareers

    Legal & Privacy

    Terms & ConditionsPrivacy PolicyCookiesCopyrightSlavery Statement & Policies

    Services

    Share News Tips SecurelyIndividual SubscriptionsGroup SubscriptionsRepublishingExecutive Job SearchAdvertise with the FTFollow the FT on TwitterFT ChannelsSecondary Schools

    Tools

    PortfolioToday's Newspaper (ePaper)Alerts HubBusiness School RankingsEnterprise ToolsNews feedNewslettersCurrency Converter

    Community & Events

    FT CommunityFT Live EventsFT ForumsFT Board DirectorBoard Director Programme

    More from the FT Group

    Markets data delayed by at least 15 minutes. © THE FINANCIAL TIMES LTD 2023. FT and ‘Financial Times’ are trademarks of The Financial Times Ltd.
    The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.
    Financial Times

    International Edition

    Subscribe for full access
    • Switch to UK Edition
    • Top sections
    • Home
    • World
      • Global Economy
      • UK
      • US
      • China
      • Africa
      • Asia Pacific
      • Emerging Markets
      • Europe
      • War in Ukraine
      • Americas
      • Middle East & North Africa
      • Australia & NZ
    • US
      • US Economy
      • US Companies
      • US Politics & Policy
    • Companies
      • Energy
      • Financials
      • Health
      • Industrials
      • Media
      • Professional Services
      • Retail & Consumer
      • Tech Sector
      • Telecoms
      • Transport
    • Tech
    • Markets
      • Alphaville
      • Markets Data
      • Cryptofinance
      • Capital Markets
      • Commodities
      • Currencies
      • Equities
      • Fund Management
      • Trading
      • Moral Money
      • ETF Hub
    • Climate
    • Opinion
      • Columnists
      • The FT View
      • The Big Read
      • Lex
      • Obituaries
      • Letters
    • Work & Careers
      • Business School Rankings
      • Business Education
      • Entrepreneurship
      • Recruitment
      • Business Books
      • Business Travel
    • Life & Arts
      • Arts
      • Books
      • Food & Drink
      • FT Magazine
      • House & Home
      • Style
      • Travel
      • FT Globetrotter
    • Personal Finance
      • Property & Mortgages
      • Investments
      • Pensions
      • Tax
      • Banking & Savings
      • Advice & Comment
      • Next Act
    • HTSI
    • Special Reports
    • FT recommends
    • Lex
    • Alphaville
    • Lunch with the FT
    • FT Globetrotter
    • #techAsia
    • Moral Money
    • FTfm
    • Newsletters
    • Video
    • Podcasts
    • News feed
    • FT Live Events
    • FT Forums
    • Board Director Programme
    • myFT
    • Portfolio
    • Today's Newspaper (ePaper)
    • Crossword
    • Our Apps
    • Help Centre
    • Subscribe
    • Sign In