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Georges Kern has broadened the brand’s appeal by steering it away from the masculine aviator image
Luxury houses attempt to balance value and a fair price to lure in younger customers
After leaving Richemont, Georges Kern is at a brand in need of radical rethinking
Swiss watchmaker concerned about high inventory levels
News in brief: Urwerk for Iron Man; the first MEMS-powered watch movement; Grand Prix d’Horlogerie de Genève
Blow for luxury group as it continues to grapple with industry downturn
Sentiment is depressed but hope lingers on
An outbreak of candour in the industry suggests rampant price increases are a thing of the past
Chief executive Georges Kern explains why the brand is pushing into Asia with a mid-size range
Organisers want the fair to be hub for international launches by major Swiss brands
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