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    Shola Asante

    Shola Asante is co-founder of footwear brand Sante + Wade. She writes for the FT about her experience as an entrepreneur and running an SME. She previously worked as a broadcast journalist and has written award-winning fiction.

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    • Monday, 25 July, 2022
      Entrepreneurship
      How to stop feeling lonely at the top

      Founders and entrepreneurs can find support, networks and help — they just need to make time

    • Thursday, 14 April, 2022
      Entrepreneurship
      How to turn design dreams into a commercial reality

      Stick to first principles — never lose sight of what your customer wants and be quick to ditch a shoddy manufacturer

    • Sunday, 27 February, 2022
      Entrepreneurship
      Small businesses need to embrace budgets

      Too many SMEs fail to see the value in financial planning in the belief it is restricting

    • Thursday, 20 January, 2022
      UK business & economy
      Post-pandemic trade shows need to be smaller and targeted

      These events are vital for businesses but they are expensive and need to evolve with our more hybrid world

    • Friday, 17 December, 2021
      Entrepreneurship
      Profit and purpose are twin challenges for small businesses

      Tight resources can leave founders wrestling with their social conscience

    • Wednesday, 10 November, 2021
      Work & Careers
      Why the small business underdog may never have its day

      Big companies are more likely than ever to maintain their dominant positions over plucky start-ups

    • Wednesday, 13 October, 2021
      Work & Careers
      In a rut? Phil the weatherman shows us how to break free

      Day-to-day demands of running a business can obscure the value of creativity

    • Tuesday, 21 September, 2021
      Entrepreneurship
      Influencer marketing is no silver bullet for small business

      In her regular column, a London-based founder finds that working with social media stars is a mixed experience

    • Wednesday, 4 August, 2021
      Entrepreneurship
      A co-founder can ease the load but choose wisely

      Whether to fly solo or be part of a team is a decision faced by many entrepreneurs at some point in their journey

    • Wednesday, 7 July, 2021
      Entrepreneurship
      Myths, magic and the making of an entrepreneur

      Some founders suggest business-building is their destiny, but most begin rather differently

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