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Strategy created value for shareholders but stripped airline of an economic engine
In very competitive tech-based industries, innovation is the only way to remain abreast of rivals
After leading suppliers spurned the unknown start-up, its executives managed to change their mind
SAG needed to devise a strong brand differentiation strategy for Scoot
The venerable US pen maker won a name for high-class sunglasses
Flower delivery company worked with florists to focus on innovation instead of cost cutting
Denmark-based company was losing $8m-$9m a day
Language schools offered new market
German carmaker nurtured its ‘green’ credentials by setting up DriveNow with Sixt
Technogel asked artists to use its gel in their work to inspire creative formulations
Retail chain recognised the value of its old customers
New tactics revitalised the brand in the country
Japanese drugmaker’s insular culture put its survival at risk
When David Neeleman launched his Brazilian airline he adapted his strategy to local conditions
How to maximise a partnership
Local staple wins worldwide popularity in a triumph of planning and marketing
The French tyremaker devised a gradual change process at its Chinese joint venture
John Lewis applies its ‘logical incremental’ approach to growth
Tyrrell F1’s six-wheeler tyre problem
The Dutch bank used communications to ensure the success of merging two subsidiaries
A promising union that fell apart
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