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Innovative disruption has been a key theme of the year in business, helping companies thrive at a time of global uncertainty. We want to find out how the winners of this year's FT Boldness in Business Awards have demonstrated their resilience and daring.
The way Halo Top is disrupting the ice cream industry is that it's a very old fashioned, stayed, set in their ways market, where all the ice cream is kind of the same. We came in with a value proposition with ice cream. It's much more lower calorie, less sugar, higher in protein, and the like. And the ice-cream category hadn't seen that before. And so it disrupted the way that retailers stock ice cream. It disrupted the way distributors distributed ice cream. It disrupted the way our factories made ice cream.
I think it's going to disrupt the way in which we think about investing in agriculture. Previously, investing in agriculture, specifically in developing has been seen as a really risky endeavour. But when we can fill in that gap, that information gap through data, and these predictive analytics, it makes the incentives to invest in agriculture and these developing markets much easier and less risky.
So we're going to disrupt travel. We're going to disrupt travel by offering people the way to commute over large distances at a fraction of the cost to them. So by building our air taxi, you'll be able to travel within an hour 300km at the same price of an Uber. So you can change your daily commute. You can, for example, live in the countryside and now commute to London.
Well, we just want everyone to stand up and recognise their responsibility. And supermarkets are a leading cause of environmental problems. And therefore, we wanted to make a bold statement to the industry to get them to stand up, and recognise their responsibility, and do something about the scourge of plastic, palm oil, and many other environmental issues that we face.
We think the industry has been sleeping at the wheel and has been using plastic without question. And, of course, now where we're appreciating the scale of the challenge that we have on the monster that we've created with single-use plastics, and therefore, we will encourage and applaud any other supermarket, who stands up and follows our lead.
