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Shares in Asos drifted lower this week to £48 a share after chief executive Nick Beighton sold £1.5m-worth of stock in the online fashion retailer.

The sale – his first significant disposal since taking the helm in 2015 – has reduced his direct stake to around £7.4m. Earlier this year, Beighton pledged a further 10,150 shares against a personal bank loan.

Though Asos’ share price has lost ground since hitting £60 in March, analyst forecasts remain almost uniformly strong after a period of excellent profit growth.

In the six months to February, surging demand and the effects of operational gearing pushed earnings up almost threefold to 82.1p, sparking broker forecast upgrades and a further jump in the consensus target price to £64.33p. 

Directors’ Deals, June 18 2021
CompanyDirector/PDMRDatePrice (p)Aggregate value (£)
BUY
City of London InvestmentPeter E Roth14 Jun 2153926,969
DiaceuticsDeborah Davis (ch)18 Jun 2112934,960
Draper EspritMartin Davis (ce)16 Jun 21800100,000
Draper EspritBen Wilkinson (cfo)16 Jun 2180030,000
GattacaGeorge Materna16 Jun 21253253,000
Imperial BrandsJoerg Biebernick16 Jun 211,59566,990
MotorpointChris Morgan (cfo)17 Jun 2129639,797
MotorpointKeith Mansfield18 Jun 2130349,389
Pressure TechnologiesSir Roy Gardner (ch)15 Jun 219227,528
Pressure TechnologiesMike Butterworth17 Jun 219729,876
Tavistock InvestmentsOliver Cook (ch)15 Jun 215.559,400
Tavistock InvestmentsBrian Raven (ce)15 Jun 215.549,500
The Pebble GroupRichard Law (ch)11 Jun 21153100,980
SELL
ASOSNick Beighton (CE)14 Jun 215,1001,507,493
InvestecStuart Spencer14 Jun 21290*358,469
Mission GroupDavid Morgan (ch)10 Jun 21801,301,000
Mission GroupRobert Day10 Jun 21801,099,000
TBC Bank GroupNino Masurashvili (PDMR)16 Jun 211,10655,300
* Sterling equivalent from ZAR.
Source: Investors’ Chronicle


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