Less thinking, more action
Unlock the Editor’s Digest for free
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
As recession bites and data on customers balloons, Professor Tim Calkins of the Kellogg School of Management in Illinois advises marketers to avoid 'analysis paralysis' and focus on profit. He warns that it isn't enough just to understand your customers, it's about taking action now - 'what we got to go do'.
Comments