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The creator economy is changing, but can it thrive? | FT Tech

The number of online creators active today is staggering, and the creator economy is valued at some $250bn by Goldman Sachs. But, as the FT’s Cristina Criddle explains, one key problem is that traffic and wealth tends to be concentrated among the very few. The industry has received mixed financial signals recently, so who’s actually making money and what does the future hold?