Add this topic to your myFT Digest for news straight to your inbox
March Madness puts spotlight on Caitlin Clark and new generation of players bringing greater interest — and money — to the game
NCAA college basketball’s showpiece offers a more profound insight into the US than the Super Bowl
For more than 100 years student athletes received no payment but a U-turn means they could earn as much as $1.5bn this year alone
This week in the business of sport: why football leagues can only do so much for Europe’s smaller clubs, Mercedes F1 chief’s winning Aston Martin trade, and more.
For the first time, university sports stars are allowed to earn sponsorship income on platforms such as TikTok and Instagram
This week in the business of sport: UK government sparks controversy over VIPs skipping quarantine to attend Euro 2020, US investors buy into Indian cricket, and more.
Collegiate sport governing body unfairly limited education-related benefits, judges rule
March Madness tournament which funds other varsity sports navigates Covid after a lost year
Powerful sports conference came under financial and political pressure after postponing play
Announcement by schools including Stanford and Michigan is a blow to $8bn college sports industry
Governing body fights to prevent a free-for-all as states break ranks on student athletes
Apparel agreements with UCLA and Berkeley worth hundreds of millions of dollars terminated
This week in the business of sport: Liverpool win the Premier League, US college sports hit by pandemic, Formula E chief’s interview, and more
Billions of dollars in revenue is at risk as schools struggle to resume play during pandemic
Ruling comes amid pressure from lawmakers
UK bookies’ shares win big as ruling puts gamblers under starter’s orders
Prosecutors say sports marketing director conspired with coaches to bribe athletes
Restrictions angered LGBT activists and prompted boycotts and cancellations
The impact of company lawyers is growing as they achieve measurable effects
Mike Krzyzewski: “Don’t take your culture for granted”
Non-professional sports captivate the country where they are played but have no resonance elsewhere
The association is preoccupied with money and protecting its authority
International Edition