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More than 50mn Americans set to bet on the event either casually among friends or through an official channel
Commissioner Roger Goodell under scrutiny over player safety vs interests of team owners
Plus, our year-end highlights, World Cup reflections, and more.
Deal for Sunday games is an expensive way for parent company Alphabet to buy an audience
Push into US league’s Sunday Ticket service signals threat to traditional broadcasters
Offer could value football franchise at up to $6bn and would mark a record for a sports club
Plus, takeaways from the $4.65bn Denver Broncos sale, the inside story of Elliott’s AC Milan sale, and more
Reported $4.6bn price for American football franchise would be record for any team in sport
Plus, the financial investigation rocking the Washington Commanders, boxing’s reckoning, and more.
On the eve of the NFL’s biggest game, a black coach claims discriminatory hiring practices are widespread in the league
Sports team rebranding is about money, not social justice
Plus, England reaches a cricketing crossroads, the Olympic sponsorship dilemma, and more.
Brian Flores files lawsuit against US football league and three teams
Investors should vacate the cheap seats and head for the exits
Plus, how the rise of US sports betting created a NFL data rights war, Michael Holding drops the mic, and more
Competition between aggregators could be bad for investors as the value of data rises ever higher
Agreements with Caesars Entertainment, DraftKings and FanDuel mark an about-face for American football league
This week in the business of sport: EFL prefers MetLife debt deal over private equity suitors, Extreme E rally car series sells a green message, and more.
The IMF has warned the world should be ready for an emerging market debt crisis
American football league seeks to expand its fan base in new international markets
Package doubles the value of the league’s existing rights, worth $5bn per year
Agreement includes first exclusive contract with Amazon in sign of streaming’s growing clout
Drop in revenue due to empty stadiums makes the high-wire act more precarious
Exclusive: move reduces impact of sportswear group's endorsements of Tom Brady and top US athletes
Covid is shifting attitudes among US brands on how they should spend their money
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