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    Mattel Inc

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    • Friday, 28 July, 2023
      The Top LineAndrew Edgecliffe-Johnson
      Musk and Barbie show just how intangible a brand can be

      In an era when trademarks increasingly drive corporate growth we cannot agree on what they are worth

      A montage of an illustration photo showing the new Twitter logo, X, on top of the iconic blue bird and Margot Robbie as Barbie
    • Wednesday, 26 July, 2023
      Mattel hails ‘Barbie’ movie success as ‘showcase’ for more brand tie-ups

      Quarterly earnings top forecasts but toymaker warns of softer industry conditions in the months ahead

      Still image from Barbie movie
    • Friday, 21 July, 2023
      Lex
      Mattel: come on Barbie, let’s go shopping

      The movie’s popularity will drive sales of the iconic doll and reassure the toymaker’s investors

      Ryan Gosling and Margot Robbie in a scene from the movie ‘Barbie’
    • Tuesday, 18 July, 2023
      ReviewFilm
      Barbie film review — Greta Gerwig’s day-glo comedy gives Mattel the last laugh

      Margot Robbie and Ryan Gosling are living dolls in a film that toys with feminism and materialism while still shifting merch

      A man and woman dressed in pink drive down a dusty road in a bright pink convertible
    • Friday, 7 July, 2023
      John Gapper
      Barbie is a brand that keeps changing with the times

      Greta Gerwig’s new film proves the remarkable resilience of Mattel’s original adult doll

      Ryan Gosling and Margot Robbie in Barbie Film
    • Wednesday, 24 August, 2022
      US retail
      US retailers prepare for penny-pinching holidays as inflation bites

      Consumers are on the hunt for deals after hopes for a return to normal are dashed by soaring prices

      Macy’s, Nordstrom and Walmart logos
    • Wednesday, 27 April, 2022
      Private equity firms discuss potential buyout of toy maker Mattel

      Apollo, L Catterton display preliminary interest in maker of Barbie and Hot Wheels brands

      A Barbie doll display
    • Wednesday, 26 January, 2022
      Lex
      Mattel: princesses cannot guarantee a happy ending Premium content

      Toymaker will have to sell plenty of tiaras to bring the magic back

      Elsa, voiced by Idina Menzel, sprinkles snowflakes on a salamander named Bruni in a scene from ‘Frozen II’
    • Wednesday, 26 January, 2022
      Mattel wins back rights to ‘Frozen’ and Disney princess toys from rival Hasbro

      Toymaker’s shares rise nearly 10% after it recovers popular franchise lost in 2015

      A still from ‘Frozen 2’
    • Thursday, 9 September, 2021
      HTSI
      Life in plastic: it’s (still) fantastic, say Barbie collectors

      Sixty-two years young and going strong, Mattel’s fashion doll is surviving and thriving

      The first Barbie from 1959
    • Tuesday, 27 July, 2021
      News in-depth
      Still a Barbie world: Mattel boss gives toy world a grown-up spin

      Ynon Kreiz’s turnround hinges on modern products and vigorously mining old brands

      Barbie dolls
    • Friday, 23 April, 2021
      Lex
      Mattel: it’s a (NFT) Barbie world Premium content

      Digital collectibles give toymaker chance to update its playbook and appeal to different audience

    • Thursday, 22 April, 2021
      Mattel’s quarterly revenue hits 6-year high as toy boom continues

      Parents keep scooping up Barbie dolls, Hot Wheels and other items even as pandemic restrictions start to ease

    • Tuesday, 9 February, 2021
      Covid toy boom is not a ‘one-off’, says Mattel

      Company behind Barbie and Hot Wheels posts strong growth as parents struggle to entertain kids

    • Thursday, 22 October, 2020
      Mattel sales soar as pandemic spurs demand for toys

      Shares in Barbie doll maker gain 7 per cent in after-hours trading

    • Thursday, 2 January, 2020
      Toy industry: doll squalls  Premium content

      Smiling doll faces belie the aggressive battle between MGA and its rivals

    • Tuesday, 29 October, 2019
      Mattel’s CFO to depart after audit errors found

      Toymaker says investigation following whistleblower letter found ‘no impact’ on results

      A Barbie doll is arranged for a photo in Cambridge, Massachusetts, Tuesday, Aug. 14, 2007. Mattel Inc. is recalling 18.6 million Chinese-made products around the world, its second recall in two weeks, mostly because they contain magnets that may fall out and be swallowed by children. The recall includes 18.2 million Barbie, Polly Pocket and Batman toys with magnets, the world's biggest toymaker said today in a statement. Photographer: JB Reed/ Bloomberg News.
    • Thursday, 8 August, 2019
      Mattel shares tumble after toymaker reveals whistleblower letter
    • Saturday, 22 June, 2019
      News in-depth
      Failed bid for Mattel highlights the trouble in toy land

      Rebuffed approach by Isaac Larian’s MGA reveals competing visions for future of sector

      People look at Barbie dolls during the exhibition "Barbie, life of an icon" at the Museum of Decorative Arts, on March 10, 2016 in Paris. - More than 700 Barbie dolls are displayed during an exhibition which takes place from March 10 to September 18, 2016. (Photo by MATTHIEU ALEXANDRE / AFP) / RESTRICTED TO EDITORIAL USE - MANDATORY MENTION OF THE ARTIST UPON PUBLICATION - TO ILLUSTRATE THE EVENT AS SPECIFIED IN THE CAPTION
    • Wednesday, 1 May, 2019
      Mattel expands toy partnership with Disney’s Pixar

      New licensing agreement will give boost to toymaker’s efforts to shore up sales

      File photo of Mr. Incredible dolls sitting on display in World of Disney store in New York...Mr. Incredible dolls from the Pixar Animation Studios film "The Incredibles" sit on display in the World of Disney store in New York in this January 19, 2006 file photo. The board of Walt Disney Co. has authorised Chief Executive Robert Iger to make an offer to buy Pixar Animation Studios Inc., and that is expected by January 24, 2006.  REUTERS/Keith Bedford/Files
    • Thursday, 25 April, 2019
      Mattel sales fall less than feared on Barbie, Jurassic World boost

      Toymaker reports narrower than expected loss and gross margin improvement

    • Friday, 15 February, 2019
      Trouble in toyland as Mattel shares tumble

      Shares lose as much as 19 per cent on eve of annual industry fair

    • Friday, 8 February, 2019
      Barbie bump: Mattel shares flirt with best day on record
    • Thursday, 7 February, 2019
      Barbie strength and cost cutting help Mattel to better than expected holiday quarter

      Shares jump 16% in after-hours trade as earnings beat and revenues fall less than feared

    • Tuesday, 8 January, 2019
      Barbie goes to Hollywood: Mattel continues rally amid movie plans

      The toy maker’s stock has surged 30% in three days

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