The Business of Formula One
After five years of Liberty Media ownership, Formula 1 has finally built momentum in America. Consensus was also reached on a fairer distribution of revenues, alongside the introduction of a budget cap. Meanwhile, the motorsport struck gold with Drive to Survive, a Netflix series credited with attracting new audiences.
Now F1 is preparing for a shake-up as it plans for the next generation of car engines including the introduction of fully sustainable fuel. And what does someone have to do to start a new racing team?