HTSI editor Jo Ellison
HTSI editor Jo Ellison © Marili Andre

This week’s issue was inspired, in large part, by the HTSI deputy chief subeditor Alex Tyndall – or, in fact, his mother. Katy Tyndall wrote to me last winter with a fairly common question: what should she wear to her eldest son’s wedding in the spring? 

Having worked in fashion for nearly 15 years now, I am only ever asked for two pieces of style advice by readers. The first concerns what cut of jeans is currently considered fashionable (to which, right now, I would say super-wide and baggy, like an early-Noughties rapper, or straight and ’90s-flavoured – a classic Levi’s, for example, – with an ankle-baring crop). The other question concerns what to wear to weddings, a sartorial conundrum that still seems to get us in a spin. Blokes want to know where to buy a well-priced suit that will see them through a wedding season – that period of time during your late 20s and early 30s when there seems to be a wedding every weekend. Girlfriends agonise over dress codes that range from summer-casual to evening glamour, and take place anywhere from a rainy registry office in Chelsea to a Tuscan cathedral or a scrumpy-sodden marquee in a field. While wedding ceremonies have become more relaxed, spontaneous or exotic, the uniforms that accompany such occasions have actually become more complicated. Once upon a time a guy could just throw on a morning suit, while gals fixed on a fascinator. Today’s weddings come with their own unique specifications as to what guests should wear. 

Essential style for the mother of the bride
Essential style for the mother of the bride © Edd Horder
Suits for the serial wedding guest
Suits for the serial wedding guest © Edd Horder

With that in mind we’ve tried to offer solutions for all sorts of wedding requirements. As someone who has never managed to nail an “occasion” outfit – I sway between looking ridiculously over-fashionable or miserably dour – I am paying close attention. The second-wedding outfit in particular has my name on it: maybe it is time my (very much first and only) husband and I renew our vows? 

Alexandre Arnault (left) and Anthony Ledru at Tiffany
Alexandre Arnault (left) and Anthony Ledru at Tiffany © Weston Wells

Engagement rings are also undergoing a reinvention. Less likely to follow the traditional path in opting for a big fat solitaire, today’s couples are getting creative with their choices. Vivienne Becker looks at a new service that allows couples to cut their own bespoke piece from a rough diamond, while Jessica Beresford rounds up a bouquet of more unusual bands. For a huge number of couples, however, the wedding journey begins with the presentation of a duck-egg coloured box. Founded in 1837, Tiffany & Co first became synonymous with engagement rings when Charles Lewis Tiffany invented the “Tiffany Setting” diamond ring in 1886. The setting went on to become an industry-wide standard, and the jeweller a beneficiary of the subsequent craze for diamonds as the stone of the enfianced. The brand is entering a new era of invention under its LVMH owners: here, Lauren Indvik talks to Alexandre Arnault and Anthony Ledru about their bold ambitions to disrupt the jewellery market, transform the flagship, bring in Gen-Z consumers and reposition the brand. It may seem bold to hear the new executives discuss their focus on the jeweller becoming more inclusive and lifestyle-oriented. But given that Tiffany was first built on sales of “fancy goods” and stationery, I’m sure that it’s a strategy of which the founders would approve. 

The race towards more “lifestyle” luxury products was driven home in Milan in February when I was invited to see Ferrari’s AW22 fashion line. Conceived by creative director Rocco Iannone, this newish venture by Ferrari hopes to engage a new demographic of consumers – especially women – who may not previously have had a relationship with the brand. It’s a trend increasingly seen among car manufacturers, including Porsche, Bugatti and McLaren, and I’m curious to see what happens: the offerings are very subtle for what I might usually associate with the F1 crowd. At any rate, I hope this doesn’t mean pit-stop style is becoming tasteful – I’m rather partial to a crimson leather jumpsuit emblazoned with a gigantic prancing horse logo. 

@jellison22

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