Burrowed time: rabbit watches for the Chinese new year

The 2023 crop of Chinese New Year watches celebrates the Year of the Rabbit. According to legend, the rabbit came fourth in the Jade Emperor’s race to decide the order of the signs of the zodiac. Exhausted, the animal nearly failed to make it across the river to the finish line, but was saved by a floating log.

Images of floating logs don’t feature on the faces or backs of any of these watches, but there are cute bunnies in all styles and degrees of artistic sophistication, from Swatch’s cartoony rendering with “What’s Up, Doc?” protruding teeth to Piaget’s Altiplano in grand feu cloisonné enamel by maestro of watch painting, Anita Porchet.