Business class: Mobiles were a ‘ball and chain’ for Dixons Carphone
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Retrenchment / rationalisation
Click to read the article below and then answer the questions:
Explain the importance to a business such as Curry’s of market research, given that it has ‘the opportunity to get back to growth’
The Carphone Warehouse website will soon be switched off — removing the final trace of a brand that was synonymous with mobiles for more than a quarter of a century. Mobile will be just another product category within Currys
Assess the impact of this decision on Curry’s marketing capabilities
Do you agree that focusing on the group’s own mobile network ID and offering a selection of handsets, credit, insurance and accessories will enable Curry’s to be more competitive in this dynamic market? Justify your view
Peter McGinn, Harton Academy
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