Ronaldo: Juventus bets big on the Portuguese striker
Unlock the Editor’s Digest for free
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
The Italian football club will pay some €340m over four seasons for Cristiano Ronaldo, gambling that he will lure fans and deals with sponsors and kitmakers, says Murad Ahmed. But it is a risky strategy. Can it pay off?
Comments